Smartphones are losing popularity as a gift on March 8th. The growth in demand for them on the eve of the holiday was two times lower than last year, analysts say MegaFon Retail. This spring, preference is given to smartwatches and bracelets; interest in such gadgets has tripled. This was reported to “Lente.ru” in the press service of the operator.
The most coveted smartwatches and fitness bracelets are Apple Watch SE, Huawei Band 4e and Huawei Watch GT. Judging by the color scheme of the gadgets that are chosen as a gift, now the trend is green, pink and gray.
Those who have decided to donate a smartphone choose models of the middle price category with a good value for money: Samsung Galaxy M31s and Samsung Galaxy M21. On the eve of February 23, they were also popular. The demand for the new Apple iPhone 12 Pro is also growing.
If last year tablets showed negative dynamics and were not in demand on the eve of the holidays, now the situation has changed, the category shows a noticeable increase. But accessories and goods for beauty and health, for example, smart toothbrushes and scales, which were actively presented on February 23, were not included in the number of fast-growing categories on the eve of March 8. The average cost of gifts this year is from 15 to 20 thousand rubles, this price range is growing most actively now.
It is interesting that for gifts on the eve of March 8, they often go not to the online store, but to retail stores – there, on the days before the holidays, all categories show more active growth. In the Experience Store, MegaFon’s new format stores, apart from smart watches, Apple smart speakers and smartphones are in high demand. Also, buyers are actively interested in accessories and devices for a smart home. The fastest growing price range here is from 25 to 30 thousand rubles.