Women massively refused to wear thongs in favor of the panties called “grandmother’s” in connection with the self-isolation regime introduced due to the coronavirus pandemic. Reported by the Daily Star.
According to the publication, in 2021, sales of wide cotton panties at the high waist of the online retailer Asos, popular with Russian buyers, accounted for 36 percent of the total volume of lingerie sold compared to 2019 and 2020. At the time, they accounted for about 17 percent.
Sales of comfy briefs by fashion brand Pretty Little Thing also rose 20-40 percent in May, July, December and January. “The trend towards more comfortable underwear among buyers started way back in 2019. Seamless tops and wider panties were among our top selling items,” said lingerie buyer Nancy Szachno-Dressel. >
In December 2020, a student opened a worn-out panties store and got rich. Mel Brown, 30, came up with the idea to sell her belongings after she posted several Halloween masks on eBay and received a message from a stranger who offered to sell him her worn gloves for £ 15.