German sportswear and accessories manufacturer Adidas has announced the start of the sale of its American brand Reebok. This was announced in the company’s official press release.
According to the statement, following the development of a five-year development strategy, Adidas concluded that the two brands would be better able to realize their growth potential independently of each other. Adidas CEO Casper Rorsted said the company will work hard to ensure the successful future of Reebok. It is noted that the Reebok division will be designated as an asset held for sale in the financial statements from the first quarter.
Previously, Adidas entered the top 20 most popular clothing brands in the world. According to research by the Lyst platform, the first place is taken by the Italian fashion house Gucci. It was followed by the Italian street-style brand Off-White and the American sports brand Nike.