The Coca-Cola Company will start selling drinks in a paper bottle. The test of the new packaging will begin this summer, according to the BBC.
The prototype of the paper bottle was created by the Danish Paper Bottle Company. It contains a thin plastic liner, but the company aims to create a 100% recyclable plastic bottle. Coca-Cola will bottle its Adez drink in 2,000 Pobaco bottles. They will initially be sold through a retail chain in Hungary.
Earlier it was reported that Coca-Cola, PepsiCo and Nestlé have become world leaders in the pollution of the planet with plastic. About 15,000 volunteers found and analyzed discarded plastic in 55 countries. Garbage from Coca-Cola products was found in 51 of 55 countries.
In October it became known that Coca-Cola decided to close 200 of its brands, that is, almost half of the entire portfolio. The company will phase out a diet drink based on Tab Cola, Zico coconut water, Odwalla juice and a number of regional brands.