Sberbank is recognized as the strongest global brand among banks in 2021. The company scored 92 out of 100 on the Brand Strength Index (BSI) in the Brand Finance Banking 500.
The private bank BCA (Bank Central Asia) was in second place with a score of 91.6 points. Both Russian Sberbank and Indonesian BCA have the highest brand rating – AAA +.
Brands were assessed on criteria such as corporate reputation, marketing investment, and employee satisfaction.
Earlier in January it became known that Apple took first place in the list of the most expensive brands in the world, this happened for the first time since 2016. The authors of the Brand Finance Global 500 rating valued the company at $ 263.4 billion.
/Media reports.