Sberbank is ranked third in the Brand Finance Global 500 in terms of brand strength.
As the largest bank in Russia, Sberbank benefits from brand stability and a high level of customer loyalty. The recent rebranding, in which the services provided by its ecosystem were consolidated around the Sber brand, has strengthened these trends, “the review notes Brand Finance
Chinese WeChat took the first place in terms of brand strength, surpassing last year’s leader Ferrari.
Comparative brand strength takes into account marketing and advertising investments, equity, and company performance.
/Media reports.